How to move from push to pull marketing, by utilizing emotional intelligence

Read Saija Mahon’s latest guest post on the Nordic Business Forum on “How to move from push to pull marketing, by utilizing emotional intelligence“.

We are living in a world of constant streams of information. There’s the physical world, where we are constantly exposed to various messaging; whether billboards, outdoor advertisements, radio, or TV. And there’s the virtual world (internet) where the flood of information is a 24/7 thing.

From a marketer’s point of view, we are being bombarded with messages from all directions is where the challenge lies.

Read the full post on www.nbforum.com

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