Recommended business books

Here at Mahon Digital, we like to keep ourselves at the pulse of development, evolution and great tips and guidance. Therefore we would also like to share some of our book recommendations with all of you.

Here’s the first instalment of Mahon Digital Marketing book recommendations for the month:

This book is a great read for business people thinking of expanding out of their home turf.

Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success–or failure.

Lean In is committed to offering women the ongoing inspiration and support to help them achieve their goals and become great business leaders.

Enjoy the read!

 

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