Saija Mahon will be speaking at the next BrightonSEO conference on the 22nd of April 2016 and will be featured as a guest blogger on the Rough Agenda prior to the event.
Here’s her latest post on the importance on creating stories for marketing.
Since being kids, we love hearing exciting stories don’t we? As youngsters, our lives are filled with fairy tales, cartoons, comics and kids movies. Nothing much seems to change after we enter into adulthood – we still love stories.
We continue to read books, novels and other publications. We go to theatre to enjoy a play; we consume movies at home and at the cinema. As emotional and visual beings, we love to be entertained. We love to feel, we love to experience and be part of an experience.