A guest post by Kim Constable, CEO and founder of The Work at Home Mums Network
Internet marketing has far surpassed traditional marketing methods in today’s world…and rightly so.
The Internet provides every entrepreneur, from work at home mums to multinational corporations, the opportunity to reach a wider audience, on a global scale. Gone are the days when marketing materials were limited to flyers, business cards and locally based advertising. To succeed in today’s business world, even the smallest business owner needs to be embracing the digital age.
However, Internet marketing need not be complex. In fact, there are a few, very simple tips you can follow to make sure you are on the right track, and giving your company the best possible start:
Customers love reading that something is “easy” or “simple,” about a product or service you are offering. Many people do not like things that are either difficult to understand, difficult to pay for or difficult to put together.
Make sure that the product that you are selling is of good quality. The greatest marketing in the world will not stop people for asking for their money back!
A useful tip for successful Internet marketing is to utilize a simple colour scheme on your web page. Try to use faded, non-flashy colours such as blue, green or white as a background. You want to give the feeling that your website is easily accessible and professional.
Make your Internet marketing efforts distinctive and stand out from your competitors. Research your competitors carefully and see what you can do to differentiate your services from theirs. A potential customer presented with multiple similar pitches is going to select the one that stands out.
Consider asking visitors to sign up, in order to access a password-protected area of your site that explains the details of your product or gives them access to a free report. If you make the information seem guarded, your customers will feel special when they enter the vault. Make the entry worth the trip by providing them with information of value.
When you send emails to your customers or mailing list, make sure each one is personalized to the recipient. There are programs available to do this for you, so there is no reason to send an email with a boring title. Adding the customer’s name personalizes the product, giving them the idea that this email was specifically meant for them.
Kim Constable is CEO and founder of The Work at Home Mums Network and The Rainbow Garden Ltd, author, speaker and marketing guru. Her mission in life is to build a more peaceful world, through supporting mothers financially, physically and emotionally so that they may provide better education and care for their children. She is also an avid practitioner of yoga and a lover of good coffee.