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Why should you track calls?
- Business profitability
Understand which of your investments are yielding results and which are not. You can see where business is coming from (sources), categorise the calls you receive and score them as well. This enables you to make informed decisions based on performance of your sales and marketing activity.
- Customer experience and engagement
Better call handling means being able to answer client requirements faster and securing more sales. Call tracking is an excellent way to personalise the customer engagement because each call is personal, and answers a customer’s important questions immediately and efficiently.
- Resources management & performance
Manage enquiries more effectively and measure the performance of your staff and calls to improve it. Find out when people are calling you, and allocate resources more effectively to save costs.
- Increasing the quality and value of sales
Upselling and closing a sale is much easier on the phone than by email. Also, if a prospect makes calls to you and your competitors and you are the quickest to answer, you gain an important advantage in becoming top of the list for the opportunity.
These features in addition to our expertise will enable you to maximise marketing performance and ensure your budgets give you the best ROI
More than just call tracking
Although call tracking and analytics are at the heart of the Mediahawk platform, what you get is comprehensive phone management abilities to enhance your existing phone system, giving you more operational flexibility and full control over call management.