The biddable media field has really evolved in the past few years and in addition to Google and Bing, social platforms like Twitter, Facebook, LinkedIn and Instagram now offer their own advertising programmes with advanced targeting based on geo-location and user demographics. Audience remarketing has also grown exponentially across all platforms, giving businesses even more opportunities to advertise effectively.
Paid search is an effective, instant and highly cost-efficient way of getting your brand in front of your target audience. As the most measurable marketing channel, paid advertising can deliver excellent ROI and work harder for your marketing budget.
Our search experts are fully trained on all advertising platforms and can advise you on the best channels to use for your business.
Get in touch with us today for a FREE PPC audit
The basic principles of PPC are quite simple, although managing accounts on a daily basis requires in depth knowledge, careful planning and constant monitoring.
We place bids on specific keywords for which we want your ads to be displayed in the search engine results pages. Each time an ad is clicked by a searcher, a fee is collected by the search engines.
The Google Adwords programme for example works using this model but includes hundreds of variables on top of the basic bid, making management and ongoing optimisation complex.
Contact us today for a FREE paid search audit or call 01920 455 033 to discuss your paid search requirements.